It used to be a time when only the top quality players were attracted to the Los Angeles Lakers, because of there rich history of winning and because Los Angeles is a big market where one can earn endorsements of every kind, other entertainment opportunities such as movies and music. A tide has turned now and prospective players want to know what are the team plans? Do they want to challenged for championships, making playoffs or are they in a rebuilding mode. Don't get me wrong these points I mentioned above were important when Lakers were relevant but even If Lakers wasn't competitive, players would join on the basis of the brand itself. It was most coveted to become a Laker as only the best belong there.
Now it's not enough a team like the Lakers have a rich history, big market. Prospective players want to know the goals of the team and if there goals don't coincide with the team they will find another team. Lakers officials can no longer say " Come to LA, there are a lot of endorsement opportunities" as their pitch. What Lakers have to do now is stressed on basketball reasons why the prospective player they are targeting should join.
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